The fresh, mouth-watering flavour of True Blue Gourmet Dips has been perfected over the years, and while there’s no improving perfection, we thought it was about time our dips had five-star packaging to match their five-star taste sensation!


Over the past few months, we’ve been busy working on an exciting new rebrand of our seafood dip range, giving everything from our packaging to our website a True Blue makeover. With the help of the expert team at Icon Graphic Design, we’ve brought our classic gourmet dip range into the modern age and couldn’t be happier with the results.

As part of our rebranding, we’ve redesigned our packaging, so the outside container now reflects the high quality of the dips within. The designs are vibrant, fresh and attractive, just like the dips themselves. You can find our new packaging in the seafood, deli or dip section of selected stockists now – it’s the dips you love with a fabulous new look!

We’ve also worked hard to build a brand-new website to showcase our exciting range of products and provide more information to consumers as our seafood dip range continues to grow in popularity. We’ll be using our blog to keep customers informed about new products, exciting developments, industry news and to provide recipe inspiration, so bookmark our website or like us on Facebook to stay in the loop.


We’ve taken our rebranding to the road, with the True Blue Gourmet Dips truck also receiving a makeover. Keep an eye out on the streets of Adelaide and surrounding suburbs to catch a glimpse of our awesome new truck as it shows off our beautiful new packaging designs and delivers our premium product to selected stockists around South Australia.


Now that we’ve got our fabulous new look and website sorted out, we’re more excited than ever to get our product out to the market. Demand for True Blue Gourmet Dips is ever-growing, and we’re looking forward to growing with it and expanding into more interstate markets in the future.

Next month, owners Bec and Michael Edwards are heading to Melbourne for the Fine Food Australia festival where we’re looking forward to showing off our range of gourmet seafood dips as we enter the competition for Fine Foods Best New Product. Hopefully this will be the first of many such events to come – we can’t wait to share our product with foodies everywhere!